An object with quiet presence.
Pearl ceramic curves around a dark woven grille, with one silver control. The product study gives the speaker a distinct silhouette before the story moves into the room.
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Premium audio
AUVRA
Find Your Own Tempo
A self-initiated launch concept for a fictional audio product, shaped by touch, movement and space.
Give listening a human form.
A pearl-ceramic speaker, two fictional performers and a room in soft daylight. The direction connects a tactile object with a duet, letting small gestures carry the idea of finding a shared tempo.
Selected images
Two people, one room.
Ivory and charcoal cotton separate the two fictional performers. Soft window light, natural features and an unforced exchange of looks establish the human tone.
One gesture answers another.
The movement study places the performers at different points in a related gesture. Full-body framing holds the distance between them, with the speaker still present in the room.
Behind the project
The brief
Develop a launch film concept for AUVRA, a fictional premium audio object, that connects precise product design with a human listening experience.
A warm rehearsal room, natural casting and an understated ceramic speaker give the commercial its physical world. The duet moves from individual gestures toward a shared phrase, with the product opening the listening experience and returning at the close.
Our role
- Campaign idea & duet treatment
- Product, casting & location development
- Movement and editorial direction
The process
From idea to film.
- 01
Establish the shared world
The product and selected casting frame guide wardrobe, light and character appearance across the supporting stills.
Review focusReview identity, anatomy and speaker form before moving into motion.
- 02
Build the relationship in motion
The film develops the duet through initiation, response and shared movement. Wide views keep both performers and the speaker inside the same room.
Review focusCheck separate bodies, grounded feet, timing and product stability.
- 03
Edit to the musical phrase
The 29-second film brings movement and sound into one sequence, from the opening product interaction to the closing speaker view and campaign line.
Review focusApprove the recording, choreography and final brand association.
The project today
What this work delivers.
Available in this project
- 29-second commercial film with sound
- Product, overhead, material, control and lighting studies
- Selected fictional casting and room references
- Duet staging, pause and release studies
- Selected stills from the finished film
- Written movement and commercial treatment
The completed film is shown alongside its visual development and movement treatment. Cutdowns and alternate channel formats are not presented as completed deliverables.
For a commissioned commercial
Films, selected stills, renders and channel adaptations are scoped around your brief. Asset quantities, review rounds and final files are agreed before production.
Find the idea your product can own.
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