Begin beneath the drop.
Seen from below, the suspended drop becomes the focus. Glass, liquid and pale blue reflections establish a point of anticipation before the ritual.
← All work
Beauty
NIVU
One Drop Reset
A self-initiated launch concept for a fictional skincare product, with a cobalt-blue world built around a daily ritual.
A world inside one drop.
Cobalt glass, luminous liquid and a quiet application gesture shape a sensorial world for a fictional skincare identity. These selected studies move from extreme detail to a person, then into an imagined material landscape.
Selected images
A gesture at human scale.
A fingertip, a small bead of serum and visible skin texture bring the concept back to a familiar ritual. The gesture stays quiet; the framing stays close.
Blue becomes a landscape.
Cool light passes through an imagined translucent surface. It extends the bottle’s colour into a sensory landscape, not a claim about what the product does to skin.
Behind the project
The brief
Create a sensorial launch film concept for NIVU, a fictional skincare identity. Keep the product recognizable while connecting its material world to a human ritual.
Cobalt glass, silver reflections and luminous water establish the world. Product details and application bring the idea back to the object and the person using it. The surface imagery is an expressive metaphor, not clinical evidence.
Our role
- Advertising concept & treatment
- Product and talent direction
- Scene production & editorial assembly
The process
From idea to film.
- 01
Set the visual references
Develop the bottle, product angles, talent and application frames as the shared visual language for the commercial.
Review focusReview bottle silhouette, label, dropper and character identity.
- 02
Build scenes for the edit
The treatment proposes separate motion sequences, a cobalt transition and hard cuts between product, human and abstract imagery.
Review focusReview continuity at the joining point and the purpose of each shot.
- 03
Finish around the brand
The available export brings the sequences into a short film. A release pass should check product typography, sound and the final brand hold before channel adaptations.
Review focusResolve label defects and approve the final picture and sound.
The project today
What this work delivers.
Available in this project
- Approximately 25-second development film
- Product identity, angle and formula studies
- Character references across three performance beats
- Dropper viewpoint and paired surface-world studies
- Selected film stills and the written treatment
Together, these assets establish the product, character, visual world and film direction. Cutdowns and alternate ratios can be scoped for the channels where a commissioned commercial will run.
For a commissioned commercial
Films, selected stills, renders and channel adaptations are scoped around your brief. Asset quantities, review rounds and final files are agreed before production.
Build a world around your product.
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